The USA Today Network has officially launched “VRtually There”, the first branded news experience presented in virtual reality (VR). This is a weekly immersive program that offers original segments focused on thrills, epic adventures, and visiting dream destinations. Andrew and Mirada’s VR team had the honor of working closely with the USA Today team to help develop the language and visual style for the program’s graphics and ad units, including the creation of “Cubemercials”, an immersive blend between billboard and 360º video advertising.
For Comic Con 2016, Within and Here Be Dragons partnered with Sam Esmail to bring his show Mr. Robot into virtual reality. Andrew supervised post production stitching/cleanup, CG ceiling replacements, and a stylized dream sequence montage for Mirada’s portions of the 13-minute 360º video. The experience was ‘simulcast’ in a specific synchronized time window across Within’s VR apps and at a live event at Comic Con, then shown exclusively at the convention in a recreation of Elliott’s apartment.
Intel has launched a campaign to celebrate interactive projects that leverage their groundbreaking RealSense cameras to demonstrate the creative capabilities this technology unlocks. One of the featured pieces, directed by Mirada’s Andrew Cochrane, is an interactive dance performance involving a precise mix of creative realtime effects and custom programming.
Andrew co-directed the official logo reveal for the Google Jump 360º video platform. It now plays in front of all videos created for this revolutionary VR video medium. Using 8k source footage shot on a Jump camera array and stereo-spherical CG, the logo animation required rapid design iterations while juggling the complex needs of working in immersive video.
This special virtual reality tour, directed and supervised by Andrew Cochrane, is a five-minute walkthrough of the new Google shop, a retail space where visitors can directly interact with everything that Google does. The experience takes you through the interactive space and gives an informative, up-close view of the Google shop’s features and experiences.
Experience Michigan Football like never before. These 360º Virtual Reality experiences brings you into the huddle, onto the field and inside the program from an incredible player’s perspective. Andrew helped to lead the technical supervision of the experience, aiding in the stitching and organization of the huge amount of video 360 data.
Mirada partnered with Headcase and ad agency Digital Kitchen to create an immersive VR experience for “The Strain.” Andrew was the technical supervisor on the project overseeing all aspects of production through post. The story follows Vasiliy Fet as he leads viewers on a 360º journey through an abandoned warehouse, while under threat of attack from vampires.