USA Today – “VRtually There”

The USA Today Network has officially launched “VRtually There”, the first branded news experience presented in virtual reality (VR). This is a weekly immersive program that offers original segments focused on thrills, epic adventures, and visiting dream destinations. Andrew and Mirada’s VR team had the honor of working closely with the USA Today team to help develop the language and visual style for the program’s graphics and ad units, including the creation of “Cubemercials”, an immersive blend between billboard and 360º video advertising.