FMX 2016 Roundup: 10/10 Would Recommend!

FMX 2016 has come and gone and left us completely jetlagged (but inspired). This is the first time that I have made it to FMX, and after years of hearing great things from those who have gone I can say first-hand that it is a great conference and you should put it on your radar!

Presenting At Unity Vision Summit 2016:

Next week I will be continuing my ‘Virtual and Augmented reality evangelism tour’ by doing a presentation at the Unity Vision Summit 2016. It will be a presentation of a series of case studies on Mirada’s work to add interactivity to 360º video, specifically focusing on how and why we chose Unity to create three of our recent…

VR Adoption Predictions for 2016-2020 And Beyond:

After having multiple conversations about VR monetization, adoption rates, and other ‘gazing into a crystal ball’-type thought exercises recently, I decided to put together my predictions for how VR is going to roll out. The TL;DR is that I think that mobile VR is the only thing that will have any kind of audience for…

Come See Mirada At VRLA’s Winter Expo On Jan 23:

Mirada will be in full force this weekend at VRLA – we’ll be showing The Strain, Google Shop, Michigan, GE, Jump, some new R&D, and we will have a really cool new way to view and interact with 360º video on display. VRLA is the biggest and best VR conference around, If you have not bought a ticket yet,…

Los Angeles VR and Immersive Technologies Meetup Tomorrow:

Some of the Mirada VR team will be at The Brewery downtown tomorrow (Saturday Jan 16) to demo VR experiences such as The Google Shop, The Strain VR, and Michigan Football. If you’ve been meaning to come out to one of these events, or you really really want to try some VR out for yourself,…

Webinar: VR-101 Presentation Today

Andrew has been asked to present an overview of the VR ecosystem for a webinar run by Cynopsis Media. The session is called “Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers” and is tailored towards traditional media folks who are looking to better understand the space so that they can…

The Strain VR and Google Shop VR Win Big At Digital Hollywood:

Animation World Network reports that The Strain VR won “Best VR Based on Cinematic and Television Experience” and the Google Shop at Currys VR Tour was named “Best in Mobile VR” at the recent Digital Hollywood VR awards: Google Shop at Currys VR Tour launched in April 2015 as the first official app for Google Cardboard,…

CES 2016: VR Panel Reviews

Investors.com did a quick write-up of the VR-focused panel that I was on at this year’s CES: While the Harry Potter films were about watching a boy wizard grow up, a VR game of the same concept would have to be about the experience of actually being a wizard, said Andy Cochrane, director of interactive and…

VES Summit 2015: VR Panel Review

Andrew was a member of a panel discussing Virtual Reality and the impact it is already having on the VFX community and entertainment at large at the 2015 VES Summit. The Hollywood Reporter covered the discussion here: The emerging virtual reality arena “could be the saving grace” of Hollywood’s struggling visual effects community, asserted Andrew Cochrane, interactive…

SIGGRAPH 2015: VR Panel Review

This article is a nice review of a panel about VR at SIGGRAPH that Andrew participated in: Beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of panels drilled into the nuts and bolts of creating VR experiences, including managing the workflow and assets. From…

Review: Digital Hollywood – “Mobile VR” Panel

Examiner.com did an overview of a panel that Andrew was on at Digital Hollywood’s fall conference focused on mobile VR: Andy Cochrane (Mirada Studios) explained the magic of VR this way, “VR works because it’s presenting a discreet image to each of my eyes and there’s no high speed gimmicky to try to trick my eyes…VR…

Review: VRLA Summer Expo 2015

The Robot’s Voice did a great review of their favorite experiences at this summer’s VRLA conference, and we were honored that they chose “The Strain VR” as their top pick: I don’t watch FX series The Strain, on account of not having cable, but I stepped inside the world at VRLA. L.A.-based company Mirada created…

Interview: Storytelling In VR

ProVideo Coalition recently sat down with Andrew to talk about VR, and the ways that it is already disrupting traditional storytelling: Figuring out how content creators can and should approach storytelling in a virtual environment is something I’ve explored in the past, as the interest in VR continues to build on both sides of the…

Digital Media World Explores The Details of “The Strain VR”

Digital Media World talked to Andrew about the process and technical details of the VR experience that he supervised for FX’s “The Strain”: ‘The Strain’ VR experience follows the story’s character Vasiliy Fet, a former Ukranian rat exterminator, as he leads viewers on a 360º journey through an abandoned warehouse, while under constant threat of…

UploadVR Dives Into “The Strain VR”

UploadVR’s Matthew Terndrup had an opportunity to see “The Strain VR“, created by Mirada and Headcase for Comicon 2015, and wrote these thoughts on the experience: I tried out the VR demo recently, and it is an exhilarating ride into the world of FX’s “The Strain.” It begins in an abandoned warehouse with a sense of death…

Interview: “The Strain VR” On HorrorBuzz.com

HorrorBuzz.com recently interviewed Andrew about the VR experience he supervised for “The Strain”: At a meetup conference in early August, I listened to Andrew Cochrane, Technical Director of Mirada Studios, talk about the future of VR and how it applies to the VR promo he created for season 2 of “The Strain” on FX. Both…

Book Excerpt: “Cinema Raw”

Andrew was asked to provide his thoughts on shooting digital vs. film and raw vs. compressed for Cinema Raw, a book on digital cinematography. The full book is available to purchase here, but a long excerpt can be found on the publisher’s website: When you’re shooting with a compressed format, such as with the Canon 5D,…

Interview: The Making of Ro.me “3 Dreams Of Black”

Motionographer did an extensive interview with the creatives and technicians behind Ro.me: 3 Dreams Of Black, the world’s first fully interactive music video running on WebGL: The folks over at Mirada worked on the conceptual design, animation and technology development for 3 Dreams of Black, which features a song from the new Danger Mouse and…

An In-Depth Look At The Making of Ro.me

Dexigner takes a closer look at the creative approach that Mirada used to bring Chris Milk’s vision to life for Ro.me, the world’s first interactive music video using WebGL: Mirada has teamed up with radical.media director Chris Milk on an interactive music video experience called “3 Dreams of Black” for Danger Mouse and composer Daniele Luppi’s Spaghetti…

FXGuide Dives Into Disney’s “World of Color”

This article from FX guide is full of details on the massive amount of VFX work that went into the launch commercial for Disney’s World of Color: When the initial idea of a commercial for the Disney World of Color show was presented to Motion Theory, we knew up front that the strength in our…