Mirada Studios teamed up with Cornelia Funke to develop an iPad app to coincide with the release of the latest book in her Reckless series. The app combines cinema, storybook, and interactive elements in 16 different adventures and experiences. Andrew directed the piece “Bad Substitute Father” and was a creative and technical supervisor for the entire project.
Reckless by Cornelia Funke is a compendium of living stories that expand on the fantasy world of best-selling author Cornelia Funke’s Reckless and Fearless novels. The app combines cinema, storybook, and interactive elements in 16 different adventures and experiences. Users can immerse themselves in the tales, the magical panoramas, characters and curiosities, or read them as illustrated stories. It can take hours for the user to explore all of the different worlds created in one place.
The MirrorWorld App won a Cannes Silver Lion Award for ‘Best Visual Design/Aesthetic.’
In an interview with the author, found here, she says:
I see MirrorWorld as a digital travel guide to the realm behind the Mirror. I love the thought that readers of the book press their hand on the iPad from time to time to just be at Chanute’s Inn, read about the different species of Ogres, find out about a poisonous plant or a dirty fencing trick from the book we hid there or watch a man falling in love with a Fairy – or turning into a Goyl. We created the experience in a way that you can enjoy it without knowing the books, but if you do, it hopefully answers many questions you have and makes you see the world as vividly in your head as I see it.
There is some press about the app here, an interview with Cornelia and Mirada’s transmedia producer Andrew Merkin here, and a real-world exhibit of artwork from the project here. There is also an announcement for the launch of Cornelia and Mirada’s latest partnership, Breathing Books, here.