3 Dreams of Black is a transmedia extension of the concept album ROME. The song “Black,” is a dream-like, first of its kind interactive music video. Andrew served as the technical supervisor on this project, overseeing the animation, interactive design, and translation of programmed behaviors into WebGL.
Users/viewers can actually navigate and interact with the virtual landscape – to take a journey, themselves, through the dark fantasy-in-motion unfolding before them.
In late February 2011, Mirada was called upon to provide the conceptual design, animation & technology development for this groundbreaking interactive music video. Mirada’s creatives collaborated with teams from Google Creative Labs and North Kingdom to bring this experience to life, working to push the pre-release WebGL language as far as possible to achieve Chris Milk’s expansive vision. Andrew served as the technical supervisor on this project, overseeing the animation, interactive design, and translation of programmed behaviors into WebGL.
ROME (the album) was produced by Danger Mouse and Daniele Luppi, featuring Jack White and Norah Jones and this interactive music video was directed by Chris Milk.
There is a good write-up of the process and technology that went into this project on the Google Code Blog:
“3 Dreams of Black” takes you on a journey through three dream worlds constructed through a combination of rich 2D drawings and animations interwoven with interactive 3D sequences. Throughout various points in these dream worlds, you can grab your mouse and guide the protagonist’s point of view through the experience. This music experience also includes a 3D model creator that allows you to create your own relics and contribute to the shared collective dream. “3 Dreams of Black” is written and directed by Chris Milk, and developed with a few folks here at Google.
A full run-through (non-interactive) of the “3 Dreams of Black” experience can be seen here.