Audi – “Footsteps”

This beautiful cinematic spot, by Motion Theory for the Audi R8 via San Francisco-based Venables Bell & Partners, leads viewers on a Darwinian pursuit, covering 300 million years of biological and technological evolution in 60 seconds. The creative team built on the realism of live-action footage—that included capturing practical effects like rainwater-filled footprints and the tracks of a galloping horse—and enhanced its breakneck pace and blended the evolutionary leaps. The result is a seamless pursuit that heralds Audi as the apex of the phenomenon of forward motion that pushes technology and human society ahead.