LG – Commericals

Andrew co-directed this series of animated commercials through Mirada Studios for LG. The format of the finished spots were custom-tailored for massive screens in NY’s Times Square, London’s Piccadilly Circus, and screens in Singapore. In these crowded (and at times overwhelming) visual environments, it is difficult to stand out, so the creative approach that made these ads work was a bold, minimalist animation style that put the focus on story instead of detailed imagery or complex animations. This campaign advertises a wide range of home, mobile, and entertainment products with a clean and simple design sensibility that ties them together to form a single LG family of solutions.