There is a lot of noise and hand-wringing about AI in general right now: it’s going to steal jobs, it’s going to be smarter than us, it’s going to kill us all, etc. There are especially loud discussions around generative AI – neural nets that can transform the style of a given image or turn…
In early 2017, Andrew and John Fragomeni joined forces with R&R Partners to bring an ambitious immersive animation project called “Vegas: Alter Your Reality” (VAYR) to life. The Las Vegas Convention and Visitors Authority (LVCVA) commissioned five world-renowned artists to express their visions of the city in each of their unique styles, to create a traveling art installation where the art is all experienced inside a VR headset. Adhemas Batista (Brazil), Beeple (U.S.), Fafi (France), INSA (U.K.), and Signalnoise (Canada) collaborated directly with a team of designers, animators, and technicians brought together and led by John and Andrew in a creative studio purpose-built to craft these five 360º experiences.
Anthony Magliocco from Digital Tech Today recently filmed an interview with me about the art, business, and technology of VR and AR. He has released a series of videos from this interview, divided into various topics and collectively covering a wide range of my thoughts on the industry as it develops. We talked for several hours and the conversation covered a lot of ground, so there’s 7 videos in the VR interview series.
Mettle just posted part 3 of a series of behind the scenes interviews with John and I about the “Vegas:Alter Your Reality” project (part 1 here, part 2 here). This time it’s a close-up on our process for bringing Signal Noise‘s vision of Las Vegas to life in “Vegas Rising”. This immersive film features the most artwork directly from its featured artist due to James’ ability to create most of the buildings using his normal weapon of choice: Adobe Illustrator.
3DArtist recently interviewed John and I about our use of Maxon’s Cinema 4D in creating five animated 360º films for the Vegas: Alter Your Reality art project. This interview dives into the details of how we used C4D and its integrations with Adobe products, Octane, and plugins such as X-Particles and RealFlow to bring the vision and style of each artist into VR.
NVIDIA recently asked me to provide some thoughts about our use of Octane in the Vegas: Alter Your Reality 360º animation project, seen in the above-embedded video. This was the largest project I have used GPU rendering on to date, and the amount of refinement that we were able to do due to the insanely fast render times was a luxury that I just simply have never had. GPU rendering has massively changed the speed at which CGI can be generated and iterated, and it is only getting better and faster. Renders that literally took hours a few years ago are now almost realtime, which is allowing experimentation and refinement that was previously just simply too expensive to attempt.
Andrew was the CG supervisor on this animated spot for the announcement of Hershey’s Drops. Choreography was provided by Charles “Chucky” Klapow, who worked closely with Mirada’s animators to give each drop a unique character and a role to play in the final coordinated dance number.